Marketing Case Study Essay -- GCSE Business Marketing BTEC Coursework

merchandise Case StudyMarketing MixThe term marketing tittup is used to describe the all the options on tap(predicate) to the marketing manager in order to market a particular good or service. It is a lot referred to as the 4Ps(i.e Product, Place, Promotion, and Place)The Product inconstant This aspect of the marketing mix deals with researching consumers harvest-feast wants and designing a product with the desired characteristics. This is a very substantial element of the marketing mix because it directly involves creating products and services that satisfy consumers demand and wants.The Place varying To satisfy consumers (i.e their needs and wants), products must be available at the right time and in a convenient location. In dealing with the place aspect, a marketing manager seeks to make products available in the quantities desired to as many consumers as possible.The Promotion Variable This aspect relates to methods used to inform one or more groups of volume about an organisation and its products. Promotion cigaret be aimed at change magnitude public awareness of an organisation and of new or existing products. It can also be used to educate consumers about product features or to urge people to take an interest in that product.The charge Variable This aspect of the marketing mix relates to the activities associated with establishing pricing policies and determining product prices. Price is a critical component of the marketing mix because consumers are relate about t...