The Internet Essay -- Communications, Media

HypothesesHypothesis 1 The cut down the perceived complexity of using lucre, the more in all probability that profits will be adopted for the decorative localize business.Perceived complexity. The managements perceptions of difficulties in using internet are important variable to associate it with their behavior to use the technology. Characteristics of instauration as the factors of credence of instauration (2003) have been tested by many another(prenominal) scholars. Innovation adoption is usually to be related with its perceived complexity (Rogers, 2003). Meanwhile, Tan & Teo (2000) found that self-efficacy is important variable, in which the more confident the internet users, the more likely they adopt internet-based banking service. Cooper and Zmud (1990) also found that let on technical skills to implement and use of particular technology may adjoin the chances to adopt the technology. Thus, perceived easiness to use internet will likely associated with intern et adoption for ornamental plant business.Hypothesis 2 The lower the perceived expensiveness of using internet, the more likely that internet will be adopted for ornamental flower businessPerceived relative avail perceived expensiveness, overcoming space, and widening securities industry area. Other thing than technical complexity is how management perceives the relative advantage of using internet. Perceived expensiveness is important exponent of relative advantage. Changs study as quoted by Saverin & Tankard (2000) shows that factor economic particularly cheap price is important factor to predict innovation adoption. Similarly, the feature articles of internet adopters are not different from the typical of earlier adopters in other innovation, out-of-pocket to better access to resources and higher soci... ...ty, then it could be useful to identify who are the elites and who are the marginal segments with regard to the socio-economic characteristic and ecological environme nt differences as hypothesized above. There could be also consequences of the adoption and not adoption of internet to the business activities. Agricultural knowledge, neighborly connection, market behaviors could be among different things that experienced by the two segment groups collectable to technological distinction. All of these factors may determine the survival of the business activities in the long run. Thereafter, the research questions areDoes digital divide exist due to unequal access of internet that is experienced by ornamental plant business community?What are the impacts of this digital gap to the sustainability of the disadvantaged social segments of ornamental plant business community?